Mahnoor 
When I first got serious about using social media for my brand, I thought posting consistently was enough. I’d show up, share a few updates, and hope for the best. But the truth is, without a clear strategy—especially one backed by goals and objectives—I was just guessing. And guessing doesn’t lead to growth. What changed
When I first started using social media for my business, I’ll admit—I felt overwhelmed. There were so many platforms, each with its own style, audience, and algorithm. Should I be on Instagram? What about LinkedIn? Was Facebook still relevant? And then there were new ones like TikTok and Clubhouse that everyone seemed to be jumping on. It was a lot.
So I took a step back and did my homework. I looked into who was using each platform, what kind of content worked best, and which types of businesses were thriving on them. And honestly, that changed everything for me.
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